6 min read
Is Product-Led Growth Dead?
Product-led growth was all the rage for a while there. The idea is admittedly appealing.
Customer Success
6 min read
Customer Journey Mapping for B2B SaaS
If the phrase “B2B customer journey” makes you feel a little tired, you’re not alone. Many companies are overwhelmed with thinking about the customer...
7 min read
Customer Lifecycle Marketing: Importance for B2B SaaS
Imagine you go on vacation to Scotland. It’s excellent; the food is fun, and you enjoy the sweeping views of misty mountains.
5 min read
Customer Obsession Leads to Revenue for B2B SaaS Companies
When many people hear the phrase “customer obsession,” they imagine it refers to a buyer who is mightily taken with a brand. And it’s true that as...
5 min read
New Growth Strategy for B2B SaaS Companies to Grow Faster: Lifecycle Revenue Marketing
While SaaS businesses across nearly every industry have achieved steady revenue growth in recent years, the complexity of their products has...
8 min read
How to Measure the ROI of an LMS for Customer Training
Return on investment (ROI) is an idea that has fueled the human race for millennia. The agricultural revolution was based entirely on the idea of...
8 min read
How to Choose the Right LMS for Customer Training
If your organization sells complex products, your customers will likely need guidance on using those products to achieve their goals. No one can get...