As technology continues to advance, and leaps and bounds are being made in artificial intelligence (AI), businesses are viewing content optimization strategies with an eye to the future. With traditional solutions, the content is typically optimized for a specific user, format, or channel. On the other hand, intelligent content solutions provide the opportunity for businesses to centralize their content and use it for multiple users, formats, and channels.
Part of the way intelligent content services works is by utilizing meta data alongside the content to better enable AI and computer apps to distinguish what the content is about. This meta data is a short description of the content and helps AI determine the differences between specific topics, subjects, part numbers, phone numbers, and so on.
Not only do data tags help computers better compile content and know when to deliver it to a specific audience, it also makes it easier for users to find relevant content based on their own specific needs. Another way to think about intelligent content is it is about organizing your content in such a manner to take advantage of new and emerging content delivery technologies.
Most businesses already have some structure and categorization they use to help organize their content. With an intelligent solution, rather than the content being kept in separate locations, reproduced by different departments, and replicated, it creates a single solution where the data is compiled from multiple sources/locations to deliver the desired output.
Furthermore, the content does not have to be narrowly constructed for specific users or audiences ahead of time. Rather the “intelligent” part of the solution can be customized so access to various pieces of content can be limited and controlled.
To illustrate, your customer wants a copy of their owner’s manual for one of your products. Using a traditional solution, you may already have owners’ manuals in a searchable database repository customers can access. Now, let’s assume your sales department also needs access to the owners’ manuals along with product data specs.
Instead of having to replicate the data into different repositories with different access permissions, you could have a single repository housing all relevant product information, owners’ manuals, spec sheets, and so on. When a user connects through your intelligent content service, they can access all of the content they have permission to retrieve.
You could even take things a step further and have a “smart” graphic user interface where users simply click on or tap what types of content they need rather than having to enter text into a search box. Essentially, there is no limit to the types of content you could incorporate into an intelligent solution.
The key thing to remember, though, is the data does need to be structured so the “intelligent” features of the solution can function correctly. In addition, to address concerns about data security issues, intelligent services make it easy to house data securely in the Cloud.
As such, you can keep your proprietary data separate and do not have to worry about providing external access to internal data systems. For more information about our intelligent content services and solutions, please feel free to contact Raven360 at firstname.lastname@example.org to request a free demo to discover how we can help your business make your data more intelligent.